Pepper Lunch is a “fast-steak” restaurant franchise popular in the Tokyo area. There are 226 restaurants in Japan, 23 in South Korea and Hong Kong, 33 in China, 6 in Taiwan, 7 in Malaysia, 9 in Australia, 42 in Indonesia, 16 in Thailand, 36 in Singapore, 2 in Macau, 6 in Vietnam, and 30 in Philippines, as well as 2 branches in Canada.
Pepper Lunch is a subsidiary of Pepper Food Service Co., Ltd. The restaurant’s international operations are managed by Suntory F&B International. All of Pepper Lunch’s branches serve Pepsi beverage products (as PepsiCo is a business partner of Suntory). The branch in Macau serve Coca Cola.
Pepper Lunch was created in 1994 by chef and inventor Kunio Ichinose, who wanted to serve quality fast food without hiring a chef. He devised a method using hot metal plates that are heated to 500 degrees Fahrenheit (260 Celsius) by an electromagnetic cooker. The raw meat with vegetables and/or rice are then placed on the plates, where they cook in front of the customer. The meat can be eaten rare or well done, depending on the customer’s preference. The meal is then mixed with a choice of either the special honey brown sauce (Amakuchi) or garlic soy sauce (Karakuchi).
The first time I try this Pepper Lunch Restaurant was in Jakarta. Then, they open in Yogyakarta. When me and my mom visit Yogya to shopping, we decided to eat in here.
First we have to order and pay in cashier. We ordered Beef Pepper Rice.
Then we waiting at our table.
When the food come, don’t touch the plate because it’s hot. Everything that put inside the plate except rice, is raw. So you have to cooked it on the plate by let it touch the plate until it reached your taste, well done, medium well, etc.
It taste like fried rice, but with blackpepper. You can add the seasoning by your self such as soy sauce, ketchup, tomato sauce, etc.
Becareful, because it’s still hot.