11.11 has been known in China as Single’s Day. In 1993, single’s student in Nanjing University has some protests against Valentine’s day in 14th February, which celebrated by shopping to celebrate their freedom as single person. They use their own way in 11th November (11.11) such as a student buy a seat in a movie teather and not let couple to sit together when watch romantic movie. And this Phenomenom has spread times to time and become something that everyone enjoy to have the freedom of shopping. And CEO Alibaba, Daniel Zhang create 11.11 big shopping in 2009 and become one times the most profitable day to shoopping online in the world. A lot of product in Alibaba participate in this phenomenom, more than 15 million product and 140.000 brand participated including 60.000 international product in 2017. And the e-commerce multinational in Retail Business and Manufacturer got more than 25 million USD for the selling, beat the previous record in 2016 which only 17.6 million USD. And now many country following this phenomenom. (Source: https://chatnews.id/read/sejarah-11-11-momen-protes-para-jomblo-di-china-akhirnya-jadi-hari-belanja-dunia)
So, how is it the situation in 11.11 in China? Besides the big discount that they offer, the package station in China double their place to hold all the packages. And everyday, we are busy to take our package. The package station already prepared about 10 days before, they add the rack, even a small part of the basketball court in our campus become one of the place to take the package.
So, are you ready for the next double 11?